Glenn McGrath
Director of Trade Marketing at The Libman Company
- Role
- Director of Trade Marketing at The Libman Company
- Location
- Champaign, IL, US
- LinkedIn followers
- 500 followers
About Glenn McGrath
Sales and Marketing Leader with extensive background in Insights. Recognized for…
Experience
Director of Trade Marketing
Jan 2014 — Present
Develop and implement sales and marketing plans to continue to grow the business. Serve as key conduit between field sales organization and HQ functions to ensure flawless execution of key product and promotional initiatives.
Education
Babson College - Franklin W. Olin Graduate School of Business
Master of Business Administration (MBA)
Colby College
Bachelor of Arts (B.A.)
Skills
- Market Research
- Brand Equity
- Sales Analysis
- Iri
- Categorization
- Analytics
- Shopper Insights
- Brand Architecture
- Segmentation
- Ac Nielsen
- Consumer Marketing
- Competitive Analysis
- Customer Insight
- Nielsen
- Market Planning
- Shopper Marketing
- Brand Management
- Marketing Research
- Trade Marketing
- Consumer Products
- Fmcg
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