Glenn dela Cruz
Director of Marketing, Jack in the Box Hawaii & Pacific Islands
- Role
- Marketing Director at Jack in the Box
- Location
- Honolulu, HI, US
- LinkedIn followers
- 500 followers
About Glenn dela Cruz
After obtaining my undergraduate degree from the University of Southern California, I began my career path in the world of advertising and discovered my uncanny analytical abilities in corporate accounting and finance. I then spent a collective seven years in Los Angeles at Bank of New York Mellon, Countrywide Bank (now Bank of America), and One West Bank before I embarked upon my MBA in Marketing at Pepperdine University to bring my career full circle. I served on several marketing consulting assignments and then took my mainland-acquired skill set home to Hawaii. In addition, I served as a Career Advantage Placement (CAP) Mentor at USC, a Marshall Partner, and Vice President for the USC Alumni Club of Downtown Los Angeles (LA Trojans).When I returned home, I jumpstarted my marketing career from the ground up as an Executive Assistant at Harris Agency, where I eventually found a passion for QSR (Quick Service Restaurants) Marketing and eventually developed into the Marketing Manager for Jack in the Box and Jamba Hawaii. In 2018, I was named to Pacific Business News\' 40 Under 40 class and awarded the Young Professional of the Year for Pacific Edge Magazine. After 6 amazing years being able to localize two national brands for Hawaii, I decided to evolve my career into the digital landscape and landed with American Savings Bank as their VP, Marketing Automation & Onboarding Manager. A surprise twist of fate came when Jack in the Box Hawaii asked me to return as their Director of Marketing in 2023.In addition, I have been proudly serving on the Young Professional Alliance Board of the Boys & Girls Club of Hawaii since 2016.
Experience
Marketing Director
Sep 2023 — Present · HI, US
Lead marketing, menu innovation and branding initiatives for 31 Jack in the Box locations across Hawaii and Guam in efforts to localize a national brand.
Education
Pepperdine Graziadio Business School
Masters, Business
2007 — 2011
University of Southern California
B.S., Business
1998 — 2003
Skills
- Advertising
- Budgets
- Finance
- Marketing Strategy
- Management
- Financial Analysis
- Social Networking
- Forecasting
- Analysis
- Sales
- Cash Management
- Investments
- Corporate Finance
- Leadership
- Social Media Marketing
- Social Media
- Marketing
- Strategy
- Insurance
- Accounting
- Risk Management
- Business Process Improvement
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