Glenn Coward

About Glenn Coward

As CEO of CapabilitySource, I’ve spent the past 13+ years helping marketing teams and agencies turn complexity into clarity. Our focus is simple: enable marketing organizations to work smarter—not harder—by modernizing operations through process design, SaaS integration, and exceptional digital experiences.Under my leadership, CapabilitySource has delivered measurable results for enterprise clients across financial services, retail, and technology. We\'ve helped organizations:Cut technology costs by 35%Save over $100K annuallyEnable $1.4B in net new asset growthReduce operational spend by more than $1.2M per yearWith certifications in Enterprise Architecture and Lean Six Sigma, I bring a blend of strategic insight and operational discipline to every engagement. My passion lies in helping global brands streamline marketing execution, scale their operations, and drive real business outcomes.If you’re looking to transform your marketing operations, create connected customer experiences, or unlock growth through digital innovation—I’d love to connect.

Experience

1. President & CEO

   CapabilitySource

   Oct 2011 — Present · San Antonio, TX, US

   CapabilitySource is a digital transformation consultancy specializing in marketing operations optimization. For over a decade, we\'ve partnered with some of the world’s largest brands to transform the business of marketing through a powerful combination of process engineering, modern SaaS solutions, and lab-developed digital user experiences.Our mission is to help marketing organizations do more with less—delivering measurable results that drive real business impact.Notable client outcomes include:98% improvement in on-time delivery70% reduction in time-to-market30% increase in capacity91% reduction in cycle time66% reduction in manual effort16% lift in conversion rates18% year-over-year growth in prospect volumeThrough strategy, technology, and experience design, we help marketing teams scale with confidence and clarity.

Education

• University of Denver

  MBA, Business

  2005 — 2006

• Baylor University

  BBA, Management/Entrepreneurship

  1984 — 1987

Skills

• Business Requirements
• Customer Service
• Soa
• Business Architecture
• Saas
• Web Services
• Crm
• Risk Management
• Process Engineering
• Business Analysis
• Governance
• Business Process Improvement
• Management Consulting
• Software Development
• Project Planning
• Application Development
• Strategic Planning
• Agile Methodologies
• Management
• Six Sigma
• Team Leadership
• Product Development
• Work Management
• Sdlc
• Process Improvement
• IT Strategy
• Requirements Analysis
• Customer Relations
• Business Process
• Architecture
• Contract Negotiation
• Start-Ups
• Strategy
• E-Commerce
• Business Process Design
• Java Enterprise Edition
• Enterprise Software
• Enterprise Architecture
• Cross-Functional Team Leadership
• Consulting