Glen Hawkins
Bridging the gap between smart strategy and great creative, ensuring that business goals are never lost in translation. Expert in navigating highly regulated industries, including Tech, Finance, Pharma and Healthcare.
- Role
- Founder at Hi Identity Branding
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Glen Hawkins
I am a strategic, results-driven creative leader with a proven track record of building, transforming, and scaling brands across diverse industries. I operate at the intersection of bold brand strategy, impactful creative direction, and measurable business growth.My expertise lies in uniting data-informed marketing strategies with compelling visual and narrative storytelling to create integrated campaigns that strengthen brand equity, maximize engagement, and deliver tangible results.
Experience
Founder
Feb 2020 — Present
Founded and built a full-service creative agency specializing in brand development and marketing for highly regulated industries, including cannabis, healthcare, and finance.• Defined the agency’s mission, identity, and market positioning, launching from concept to a thriving client base of 65 within two years.• Oversaw all facets of business operations—client acquisition, creative strategy, project management, and revenue growth—ensuring consistent profitability and client satisfaction.• Developed and led brand strategies and creative campaigns for eight cannabis brands, significantly boosting visibility, customer loyalty, and market share.• Built and managed a hybrid team of 20 internal and external professionals, including designers, copywriters, developers, and marketing specialists, to deliver integrated client solutions.• Designed and launched the agency’s own visual identity—name, logo, website, and marketing collateral—establishing a strong, credible presence in a competitive B2B landscape.• Positioned the agency as a trusted partner for compliance-conscious brands seeking innovative, compliant, and culturally relevant creative execution.
Education
Massachusetts College of Art and Design
Bachelor of Fine Arts, Graphic Design
Skills
- Corporate Branding
- Corporate Communications
- Typography
- User Experience
- Creative Direction
- Trade Show Signage
- Adobe Creative Suite
- Annual Reports
- Outdoor Advertising
- Brand Development
- Advertising
- Brochures
- Graphic Design
- Sales Material
- Online Advertising
- Trade Show Graphics
- Information Graphics
- Powerpoint
- Publication Design
- Email Marketing
- Direct Mail
- Social Media Branding
- Indesign
- Creative Services
- Brand Implementation
- Sales Presentations
- Logo Design
- Copywriting
- Information Design
- Integrated Marketing
- Web Design
- Art Direction
- User Interface Design
- Graphics
- Corporate Identity
- Social Media
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