Glen Gunnell

About Glen Gunnell

I thrive at the intersection of user experience, technology, and marketing strategy, a crossroads that\'s now being completely reshaped by AI.My career started in web design, but I learned that the impactful work comes from a deep understanding of data. My focus shifted from \"what looks good?\" to proving \"what works?\"—using A/B testing, CRO (Conversion Rate Optimization) tools and analytics to actually improve the user journey and hit business goals.Looking for data-driven answers led me to the emerging field of AEO (AI Engine Optimization). To deepen my understanding, I launched an analysis of 8 key fintech leaders, which became the \'State of AEO in Fintech\' report. I have a keen interest in auditing AI brand perception, analyzing user intent in the new world of generative search, and building strategies to make sure a company\'s story is clear and compelling.Ultimately, whether I\'m designing a user-friendly interface or optimizing an AI narrative, my goal is the same: to build scalable, efficient systems that enhance the user experience and drive real, measurable results.

Experience

1. Website Ux Design Engineer

   nCino, Inc.

   Jan 2022 — Present · Lehi, UT, US

   Led initiatives to optimize website performance and user interfaces, incorporating strategic analysis, resulting in significant improvements in user engagement.• Led UX/UI design optimization on our key form resulting in a 62% increase in demo request conversions.• Acted as a bridge between marketing and development stakeholders, translating business requirements to functional solutions.• Redesigned and realigned the company investor website, fostering collaboration with in-house design, copy writers and managed 3rd-party external developers.• Developed and implemented multilingual pages with translations, managing personalized experiences, and conducting A/B testing to enhance engagement and pipeline growth• Executed seamless migration of two acquired websites, strategically integrating key assets, and effectively redirecting traffic to maximize retention.• Collaborated with cross-functional teams to ensure strategic brand consistency across all digital touch points.• Assisted in the migration from WordPress to Contentful CMS Platform

Education

• Westminster University

  Bachelors, Business Administration

  2010 — 2011

Skills

• Graphics
• Css
• Blogging
• Social Media
• Ginger Ale Tasting
• Html
• E-Commerce
• Trail Running
• Wordpress
• Joomla
• Graphic Design
• Layout
• Web Design
• Illustrator
• Typography
• Web Development
• Web Content Management
• Illustration
• Multimedia
• Cms
• Interaction Design
• Photoshop
• Adobe Creative Suite
• Web Graphics
• User Experience
• Indesign