Glenda Ervin
Director of Marketing - RETIRED!
- Role
- Director of Marketing at Lehman\'s
- Location
- Dalton, OH, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Director of Marketing
Nov 2002 — Present
Multi-channel marketing for retail and direct, via a print catalog and web site. Branding, corporate communications, and public relations.
Education
Indiana University Bloomington
Master of Public Administration - MPA
Taylor University
Bachelor's
Skills
- Omniture
- Direct Mail
- Conversion Optimization
- Loyalty Marketing
- Direct Marketing
- Brand Management
- Marketing Strategy
- Brand Development
- Segmentation
- Analytics
- Mobile Marketing
- Media Planning
- Web Marketing
- Affiliate Marketing
- Digital Marketing
- Marketing Management
- Email Marketing
- Database Marketing
- Marketing
- Retail Marketing
- Social Media
- Multi-Channel Retail
- B2b Marketing
- Consumer Marketing
- Marketing Communications
- B2c Marketing
- Advertising
- Online Marketing
- Strategic Planning
- E-Commerce
- Comparison Shopping Engines
- Lead Generation
- Customer Acquisition
- Sem
- Multi-Channel Marketing
- Catalog Marketing
- Interactive Marketing
- Campaign Management
- Ppc
- Web Analytics
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