Glen Brynteson

About Glen Brynteson

At Market Awareness, I lead Customer Success and Strategic Operations - partnering with global organizations to embed buyer intelligence into every stage of the customer journey. With over 20 years of experience in customer insights and competitive intelligence, I’ve built and scaled data-driven ecosystems that directly fuel adoption, retention, expansion, and customer lifetime value.My focus is on transforming raw buyer and customer data into actionable, cross-functional intelligence - enabling precise segmentation, enhanced onboarding, targeted success motions, and proactive renewal strategies. These frameworks align Sales, Marketing, Product, and Delivery around a unified view of the customer, accelerating growth and enhancing end-to-end experiences.Trusted by Fortune brands, I’ve designed scalable customer intelligence infrastructures that deliver measurable business outcomes - from reducing existing customer churn and boosting NPS to increasing executive alignment and driving renewal velocity. I’m known for building high-performing teams, mentoring customer-centric leaders, and operationalizing insights that drive GTM efficiency and strategic decision-making.Above all, I’m passionate about building customer-first organizations where insights are not siloed, but shared - empowering every team to deliver exceptional outcomes and value at scale.

Experience

1. VP of Customer Success

   Market Awareness

   Jan 2008 — Present · Austin, TX, US

   At Market Awareness, we specialize in building customer-centric intelligence systems that power the full lifecycle of customer operations - from acquisition and onboarding to retention and expansion. As a premier Primary Research intelligence firm, we help high-growth and global organizations transform raw voice-of-customer data into strategic, repeatable insights that drive measurable business outcomes.Our customized KPI-driven frameworks are designed to align cross-functional teams - Customer Success, Delivery, Marketing, Product, and Sales - around a shared understanding of customer sentiment, competitive dynamics, and product-viability fit. These insights become the engine for proactive success plays, churn prevention, lost prospect re-engagement, and revenue expansion.For investors and executive teams, we deliver Portfolio Intelligence solutions that provide data-backed visibility across customer journeys within portfolio companies. These insights accelerate GTM alignment, improve customer health metrics, and maximize enterprise value through smarter operating strategies.Our intelligence platforms go beyond traditional research - they deliver real-time, perception-based insights across critical areas such as customer experience, competitive landscape, employee sentiment, organizational effectiveness, and marketing performance. This intelligence serves as the foundation for predictive analytics that identify risk signals, uncover adoption barriers, and fuel scalable customer engagement strategies.What truly sets Market Awareness apart is our ability to deliver research that is strategic, unbiased, and operationalized across the enterprise. Every engagement is built to empower CS, Sales, Delivery, Marketing, and Revenue teams with the clarity needed to make confident, data-informed decisions - moving faster, aligning deeper, and delivering more value to every customer touchpoint.

Education

• St. Cloud State University

  BS, Business Computer Information Systems (BCIS)

  1989 — 1993

Skills

• Sales
• Net Promoter Score
• Product Marketing
• Training
• Start-Ups
• Professional Services
• Customer Insight
• Strategy
• Program Management
• Competitive Intelligence
• Strategic Partnerships
• Entrepreneurship
• Nonprofits
• Crm
• Business Intelligence
• Strategic Planning
• Market Research
• Management
• Segmentation