Glen Kristensen
VP Qualitative Insight
- Role
- VP Qualitative Insight at Material
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Glen Kristensen
I work at the intersection of consumer insight and brand strategy. I use qualitative approaches to understand how people behave in the real world and then develop this insight into strategies that enable brands to better address consumers\' needs.I am excited by the context (cultural, socio-economic, political etc.) behind consumer behavior and believe insights (and the strategies they fuel) become exponentially more powerful when rooted in robust, thorough consumer contextI am equally excited by CPG, tech, media and pharma, having worked extensively in each across 5 continents for over a decade.
Experience
VP Qualitative Insight
Mar 2022 — Present · Los Angeles, CA, US
Education
Liverpool John Moores University
BA/Hons
2003 — 2006
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