Glen Jordan

Senior Data and Analytics Manager @Frive

London, GB

Led the design and rollout of Frive’s Looker infrastructure from the ground up, enabling scalable, maintainable, and business-aligned analyticsCollaborated closely with Google Cloud and Looker specialists to optimise data workflows, semantic modelling, and platform performanceBuilt end-to-end reporting and monitoring for key marketing performance areas including growth, churn, retention, rebill, and campaign attributionDeveloped and iterated LookML data models to support cross-functional needs across Product, Marketing, and FinanceEnabled self-serve analytics by delivering intuitive dashboards and flexible data exploration layers for stakeholdersPartnered with Marketing to define, track, and optimise lifecycle KPIs across acquisition, engagement, and monetisation funnelsCreated robust, automated reporting pipelines that reduce manual work and improve decision speedEnsured data quality and governance across Looker assets, establishing best practices for naming conventions, version control, and validationContributed to forecasting, cohort analysis, and experimental design to evaluate and iterate on retention and rebill initiatives