Glaucia M.
Global Digital Marketing Strategist at Thermo Fisher Scientific with expertise in SEO and SEM
- Role
- Global Digital Marketing Strategist, Seo & Sem Lead at Thermo Fisher Scientific
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Glaucia M.
Digital marketing strategist specializing in SEO, AI search, and paid search with a…
Experience
Global Digital Marketing Strategist, Seo & Sem Lead
Apr 2022 — Present · US
Drive awareness and lead generation efforts for allergy, asthma, and autoimmune diseases through digital marketing strategies in the Immunodiagnostics division, targeting HCPs, labs, and patients- Support the management of a $5M annual SEM budget, enhancing paid performance across multiple global markets- Direct the global SEO program across Latin America, Africa, Europe, and Asia, increasing organic visibility and traffic- Strengthened global search presence by improving rankings for high-impact keywords and securing visibility in AI-generated search overviews, driving greater brand authority and discoverability- Cultivate strong relationships with international stakeholders and drive global alignment- Create SEO playbooks and training resources to empower regional teams and marketing departments- Oversee multiple marketing agencies to scale SEO, digital PR, and creative initiatives in line with global brand strategy- Lead monthly performance reviews with global teams, leveraging data to deliver strategic insights and actionable recommendations- Received a 2022 award for collaborative contributions to the revamp of the Allergy Insider website- Generated over 3.5M organic visits across two websites within one year- Boosted SEO traffic share from 11% to 50% by resolving technical issues, optimizing content, and enhancing on-page elements.
Education
FGV - Fundação Getulio Vargas
Extension Program in Marketing for Health Care Services, Marketing
2008 — 2008
B.I. International
Masters of Business Administration, Focus: International Business and Innovation
2010 — 2012
UC San Diego
Extention Program, SEO - Search Engine Optimization
2018 — 2018
Colégio Progresso Centro
Certificate in Advertising, Communication
2001 — 2003
University of California, Berkeley
Master of Business Administration (MBA)
2010 — 2010
Columbia University
Master of Business Administration (MBA)
2010 — 2010
San Diego University for Integrative Studies, SDUIS
Certified in Marketing, Marketing Program
2015 — 2016
Universidade Paulista
Bachelor of Marketing and Advertising
2004 — 2007
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