Gladys R Cruz

About Gladys R Cruz

Dedicated project management professional with 15+ years leading and partnering with diverse creative teams (onsite and remote), to plan, facilitate, and deliver regional and global marketing initiatives, product launches across all channels for CPG, finance sectors, tourism and news providers. • Strategic, detail oriented with solutions driven track record producing print, radio and digital landscape deliverables (direct mail, POS signage, website U/X and updates, banner ads, OLV social campaigns, OOH and more.) • Effectively coordinate and communicate with all levels of stakeholders, creative teams, vendors, departmental managers and clients throughout project lifecycle.• Create and facilitate SOW and budget estimates, schedules, design and compliance approvals, post project recap, and expertise in managing junior team members.Primerica is at Main Street company for Main Street North America. Our mission is to help families earn more income and become properly protected, debt-free and financially independent. The new Primerica has emerged as one of the most dynamic companies in business today. We are now the largest financial services marketing firm in North America.

Experience

1. Owner Registered Representative

   Primerica

   Jan 2025 — Present

Education

• California State University, Long Beach

  BA, Art (Graphic and Communications Design) , Minor in Marketing

  1992

• University of California, Berkeley

  Architecture

  1986 — 1988

Skills

• Advertising
• Project Management
• B2b
• Integrated Marketing
• Social Media Marketing
• Social Media
• Event Production
• Digital Media
• Art Direction
• Event Planning
• Strategic Planning
• Graphic Design
• Account Management
• Adobe Creative Suite
• Customer Service
• Creative Direction
• Marketing Communications
• Business Process Improvement
• Marketing Strategy
• Online Advertising
• Indesign
• Photoshop
• Marketing
• Ruby on Rails
• Key Performance Indicators