Gladston Sequeira
Growth @CaratLane | Performance & Retention Marketing, Analytics & Growth
- Role
- Marketing Manager at CaratLane - A TATA Product
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Gladston Sequeira
Experienced marketer with demonstrated success in the retail, entertainment and e-commerce space. Qualified expertise in management, data analysis, acquisition, scaling, engagement and retention. Skilled in driving multifold growth in conversion/orders at negligible costs thus bringing overall CAC down. I am currently a part of CaratLane - A Tanishq Partnership which is a leading Jewellery brand in India. I look after driving omnichannel business by optimizing the mid - bottom funnel to drive conversions and consequently revenue. I am a performance- driven, result oriented person. I live by targets and deadlines. I am also extremely passionate about futuristic technologies and actively keep up on the same. Feel free to call me at (+91••••••••05 to have meaningful conversations over a Zoom call or a cup of coffee.
Experience
Marketing Manager
Jan 2023 — Present · Mumbai, IN
Fine tune the top of the funnel traffic\\\\n- Funnel Management\\\\n- Own and drive Solitaires as a business segment for all marketing related actions\\\\n- Identify, study, experiment and analyze who not to retarget to save money spent on remarketing which can then be used elsewhere\\\\n- Programmatic way of offline marketing for areas where conversion efficiency is low\\\\n- Drive App Downloads and engagement\\\\n- Scoping potential of alternative channels for traffic apart from Google and Facebook like Apple Search ads, Bing ads, etc\\\\n- Lead a team of 3 working closely with category and merchandising to optimize traffic at sku level, price band, etc\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
St Josephs College Arts Science
Bachelor's degree, Biotechnology
2013 — 2016
Ryan International School
High school degree, Science
2001 — 2011
St joseph's Pre university College
12th Grade degree, Science
2011 — 2013
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