Gladston Fernandes
Buyer, Digital @dentsu
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WORK HISTORY
Buyer, Digital @dentsu
Toronto, ON, CA
EDUCATION
Lambton College
Postgraduate Degree
St. Xavier's College
Bachelor of Science
ABOUT GLADSTON FERNANDES
PPC Campaign Management: Tailored pay-per-click campaigns to achieve your business objectives. I optimize keywords, craft targeted ad copies, and monitor campaign performance for increased conversions. Keyword Research and Optimization: In-depth research to identify valuable keywords. I optimize campaigns with targeted keywords to reach the right audience and maximize ROI. Bid Management and Budget Optimization: Effective bidding strategies to maximize campaign performance within your budget. I monitor bid adjustments, ad positions, and budget allocation for optimal results. Ad Copywriting and A/B Testing: Compelling ad copies that resonate with your audience. A/B testing to identify the most effective variations, driving higher CTR and conversions. Performance Tracking and Reporting: Utilize Google Analytics and Google Tag Manager to track and measure campaign success. Detailed reports and actionable insights for data-driven decision-making.Skills: Google Ads: Proficient in managing and optimizing Google Ads campaigns across industries and ad formats. Microsoft Ads: Experienced in leveraging the Microsoft Advertising platform for targeted traffic. Google Analytics Setup: Skilled in configuring Google Analytics for accurate data tracking and campaign analysis. Google Tag Manager: Expertise in implementing and managing Google Tag Manager for streamlined website tracking and enhanced data accuracy.
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