Karthik Shankar
Financial Services Marketing Lead| B2B Marketing | Product Marketing |Demand Generation|Account Based Marketing
- Role
- AVP Marketing at Temenos
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Karthik Shankar
A passionate and results oriented marketing and branding professional, I possess over 19 years of experience and insights across various facets of the Banking and Financial services industry spanning Banking Product companies and IT Services industry and prior to that in retail banking, wealth management, broking across roles such as operations, relationship management, Product Marketing and Field MarketingSpecialties: Brand Management, Marketing Planning & Budgeting, Demand Generation, Campaign Management, Event Management, Customer segmentation, Data-driven Marketing, Market research, Social Media Marketing,Account Based Marketing
Experience
AVP Marketing
Feb 2024 — Present · Chennai, IN
Drove the field marketing and integrated GTM campaigns for Temenos in North America, boosting market presence and pipeline velocity. Ran marquee events, digital programs, and targeted ABM motions to drive high-quality demand. Partnered with sales and SMEs to shape content, elevate executive engagement, and influence strategic deal outcomes• Drove North America field marketing strategy aligned to sales priorities, driving brand visibility and pipeline influence across banks and credit unions• Ran marquee events and webinars shaping content with SMEs to strengthen engagement and accelerate deal cycles• Executed and optimized multi-channel Integrated campaigns to drive awareness and engagement • Supported ABM and sales on strategic deal pursuits with Executive summaries, Decks and Competitive messaging
Education
Institute For Technology and Management
MBA, Marketing
2003 — 2005
Indian Institute of Management, Calcutta
Advanced Program for Marketing Professionals(APMP), Marketing/Marketing Management, General
2012 — 2013
GrowthX®
Advanced Growth Strategy
Skills
- Market Intelligence
- Account Marketing
- Campaign Management
- Social Media Marketing
- Wealth Management Services
- Brand Development
- Brand Management
- Campaign Managment
- Marketing Strategy
- Audience Segmentation
- Marketing Research
- Customer Relationship Management (Crm)
- Strategy
- Crm
- Marketing Communications
- Training
- Marketing Management
- Sales
- Management
- Event Management
- Event Based Marketing
- Business Development
- Digital Marketing
- Market Planning
- Branch Operation
- Market Research
- Marketing
- Advertising
- Retail Banking
- Program Management
- Lead Generation
- Vendor Management
- B2b Marketing Strategy
- Event Planning
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