Greg Kozniewski
Marketing Leader Driving Go-to-Market Strategy, Demand Generation & Revenue Growth | Digital Strategy | Channel Marketing | Communications | Sales Enablement
- Role
- Director, Digital Marketing & Channel Enablement at Legrand, North America
- Location
- West Hartford, CT, US
- LinkedIn followers
- 500 followers
About Greg Kozniewski
Senior marketing leader with 15+ years of experience across channel, digital, MarCom, and sales enablement. I build scalable processes, enhance customer experience, and lead large, matrixed teams to deliver complex, cross-functional initiatives. My experience spans diverse marketing disciplines, enabling organizations to execute cohesive strategies, improve go-to-market effectiveness, and drive measurable business impact—all with a customer-first mindset.
Experience
Director, Digital Marketing & Channel Enablement
Aug 2022 — Present
Led digital and channel marketing for the Electrical business segment, driving an integrated digital strategy to improve customer experience and engagement. Directed initiatives to enhance product data quality and digital content, contributing to measurable improvements in customer satisfaction and channel performance.
Education
University of Massachusetts at Amherst - Isenberg School of Management
BBA
Skills
- Html
- Lead Generation
- Pardot
- Product Marketing
- Social Media Marketing
- Salesforce.com
- Copywriting
- Public Relations
- Web Analytics
- Project Management
- Microsoft Office
- Marketing
- Marketo
- Digital Marketing
- Marketing Automation
- Email Marketing
- Google Adwords
- SEO
- Dreamweaver
- Social Media
- Competitive Analysis
- Google Analytics
- Photoshop
- Management
- Marketing Management
- Marketing Strategy
- Web Content Management
- Team Leadership
- Search Engine Optimization (SEO)
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