Gaurav Gupta

About Gaurav Gupta

B.Tech. graduate Google-certified digital marketing manager with over 10 years of experience in B2B and B2C in various aspects of digital marketing, such as search engine marketing, e-commerce marketing, performance-based marketing, content marketing, and brand management. B.Tech. graduate in electronics and communications from Rayat Bahra group of institutions, Chandigarh.I am responsible for leading and managing organic and paid digital marketing campaigns, planning and developing effective digital marketing strategies, designing consumers\' digital journeys, generating insights from data analysis, and achieving KPIs and maximizing ROI.

Experience

1. Digital Marketing Manager

   Mangoeyes

   Mar 2024 — Present · PL

   Handling 8 top UK’s aesthetics clinic’s projects at a time with the help of a marketing team of 12 people. Projects handling: Dr. Sabrina, Perfect Skin Studio, Perfect Eyes Ltd, Yorkshire Skin Centre, MySkyn Clinic, Leicester Bowel Clinic, Halcyon Medi Spa, and PHI Clinic. Strategic Digital Marketing: Developed and implemented comprehensive digital marketing strategies for multiple brands, including Mangoeyes Digital, Yorkshire Skin Centre, and MySkyn, resulting in increased brand visibility and engagement. Project Management: Successfully managing diverse marketing projects across various sectors, including healthcare and aesthetics, ensuring timely delivery and alignment with client goals for Leicester Bowel Clinic and Perfect Skin Studio. Content Creation & SEO: Spearheaded content marketing initiatives and optimized web presence through effective SEO practices, boosting organic traffic and improving search engine rankings for clients like Perfect Eyes Limited and Dr. Sabrina. PPC Advertising: Managing Google Ads and Meta Ads campaigns, driving targeted traffic and significantly increasing lead generation through strategic ad placements and performance optimization. Social Media Strategy: Created and executed targeted social media campaigns that enhanced audience engagement, fostered community growth, and contributed to a measurable increase in leads, particularly for Halcyon Medi Spa. Data-Driven Decision Making: Analyzed campaign performance metrics and customer insights to refine strategies, enhance overall marketing effectiveness, and achieve a marked increase in lead conversion rates. Cross-Functional Collaboration: Collaborated with creative teams, developers, and stakeholders to ensure cohesive brand messaging and effective execution of marketing plans.

Education

• Gopalganj College, Gopalganj

  10+2, Non-Medical

  2006 — 2008

• RBGI - Rayat Bahra Group of Institutes

  B. Tech., Electronics and communications

  2009 — 2013