Gary Marx
Senior Product Marketing Manager @Nureva Inc.
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WORK HISTORY
Senior Product Marketing Manager @Nureva Inc.
Calgary, AB, CA
As Senior Product Marketing Manager at Nureva, I’m responsible for marketing strategy and execution of product launches, channel marketing and ecosystem co-marketing.Go-to-market launch owner- Oversee product launch GTM goals and execution across Marketing, Sales, Product, and Support- Project manage successful product launches, software releases, and other projects within Marketing departmentProduct marketing- Lead project team to build initiatives that drive product awareness through web, social and email- Create and execute co-marketing campaigns with key ecosystem partners including Logitech, Microsoft and MAXHUBEngage and motivate global resellers to promote Nureva productsHighlights- Lead global product launches of HDL310 and HDL410 audio conferencing systems- Promoted Microsoft Teams Rooms certification - Lead collaboration and co-marketing of Nureva-Logitech large meeting room and classroom bundles
EDUCATION
Mount Royal University
General Business Diploma, Business Administration and Management, General
Institute of Communications & Advertising
Certificate, Marketing Strategy and Account Planning
thePower
MBA
Southern Alberta Institute of Technology (SAIT)
Project Management Professional Certificate
The University of Lethbridge
Bachelor Degree, Marketing
Pragmatic Marketing
Certified Product Marketer, Product Marketing Seminar
SKILLS
ABOUT GARY MARX
I’m a senior digital and product marketing professional with proven success in lead generation, product launches, and digital marketing. My passion is positioning and launching SaaS and mobile apps and collaborating with product, sales, and customer success teams. I’m an advocate for the Pragmatic Marketing model.I’m experienced generating leads using social media marketing, SEO, and marketing automation (Marketo, Hubspot, and Mailchimp). Creating effective marketing assets such as videos, infographics, drip emails, and landing pages is also in my skillset. Further across the buyer’s journey, I develop sales pitch decks and mentor sales people on delivering effective product demos.To reduce user churn and increase revenue, I create customer onboarding and retention campaigns using in-app and email communications. I\'m experiencing using the Intercom messaging platform. Getting out and talking to customers to find out what they like (and dislike) is the best inspiration for building effective marketing campaigns. I enjoy working across product management and engineering teams to launch products, and manage trial and seeding programs to help gain early product adoption and advocacy.My experience includes roles in large tech companies, fintech, e-commerce and, most recently, with a tech start-up where I built-out marketing programs and launched products.Please contact me to discuss marketing, my experience, or your favourite hiking spot in the Rockies. I’m also available to mentor, and hopefully learn something new too.
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