Giuseppe Scandariato

About Giuseppe Scandariato

Marketing & Communications Strategist | Growth-Focused Brand Storyteller | Demand Generation & Digital StrategyWhen I was 10, I realized something: not all adults ask the right questions. They were smart, sure, but sometimes they missed the bigger picture—or the small details that really mattered. That’s when I discovered my superpower: objectivity.That ability to step back, analyze, and see what others don’t has been my greatest asset throughout my 12+ years in marketing and communications. It’s helped me develop high-impact marketing strategies, optimize digital campaigns, and craft messaging that truly resonates. My deep interest in psychology and human behavior has given me an edge—helping me understand why people engage, what drives decisions, and how to turn insights into action.Proven Marketing Impact Across Industries: Revenue-Driven Growth – At Samuelsohn, I launched a B2B email marketing strategy that generated $12M in additional revenue in one year, shifting customer demand through psychological-driven messaging. Scaling Digital Performance – At GENTE Roma, I led a digital transformation that grew online sales by 300%, increasing e-commerce revenue from €900K to €3.5M through SEO, affiliate marketing, and paid ads. Building & Positioning Startups – At itpick, a food-tech startup, I built its marketing, content, and social media strategies, securing 100+ B2B sign-ups pre-launch and proving demand before launch. Thought Leadership & Brand Storytelling – At Disal Consulting, I developed content strategies that increased audience engagement by 250%, positioning brands like ECONYL® as industry leaders through PR, content marketing, and digital strategy. Psychology-Driven Marketing & ABM – I don’t just create marketing—I decode decision-making patterns and listen for unspoken needs. My expertise in consumer psychology, cognitive biases, and behavioral marketing allows me to develop targeted messaging and campaigns that drive high engagement and conversion.I’m looking for my next opportunity to lead impactful marketing initiatives in growth marketing, digital strategy, or integrated campaigns. I thrive in fast-paced environments, excel at cross-functional collaboration, and bring a strategic yet hands-on approach to every project.Let’s connect! If you’re looking for a marketing leader who understands the balance between creativity, data, psychology, and business impact—I’d love to chat.Contact me here! Email: s••••••••@gmail.com

Experience

1. Senior Marketing Strategist & Project Manager

   Charly Agency

   Feb 2026 — Present

   I work directly with clients to turn business goals into clear digital and growth strategies, then lead execution across design and development. My role combines strategy, product marketing, strategy, web design, and project management, ensuring initiatives move from concept to launch efficiently while staying aligned with business outcomes.Key responsibilities include: Leading client-facing strategy sessions to define positioning, product marketing narratives, brand direction, and growth opportunities Partnering with the agency owner on sales and discovery calls, helping diagnose prospective clients’ growth challenges, and shaping strategic proposals to win new business Developing go-to-market strategies across product marketing, content marketing, branding, CRO, and ecommerce initiatives Planning and managing website design and redesign projects, aligning UX, messaging, and business objectives Translating complex products and services into clear positioning, website messaging, and sales-supporting content Managing end-to-end project delivery across designers, developers, and external freelancers Creating strategic briefs for branding, website builds, digital campaigns, and content initiatives Driving Conversion Rate Optimization (CRO) strategies through UX improvements, messaging frameworks, and experimentation Leading content marketing initiatives, including website copy, landing pages, campaigns, and editorial planning Overseeing timelines, budgets, and deliverables to ensure projects launch on schedule and within scope Acting as the primary liaison between clients and internal teams to maintain clarity, alignment, and momentumProjects span digital presence strategy, branding and rebranding, product marketing, content strategy, CRO, website design and development, ecommerce optimization, and ongoing web maintenance. Sectors include: CPG, Beauty, Fashion & Apparel, Crypto, Travel, Podcasts, and more.

Education

• Fordham University

  Bachelor of Arts (B.A.), Communication and Media Studies (Concentration in Journalism), Italian Literature Minor