Giuseppe Bortoluzzi

Sales & Business Development Manager Divisione Hotellerie @Integra Fragrances

Reggio nell\'Emilia, IT

A made-in-Italy excellence, Integra Fragrances designs scent identities for some of the world\'s leading brands by leveraging the power of smell to create unique, branded experiences. Since 2006, Integra Fragrances has been offering scent branding strategies and services for international fashion, luxury, design and hospitality companies, as well as banks, museums, airlines, private yachts. Bulgari, Fendi, MaxMara and Emirates are just some of the prestigious brands that Integra Fragrances serves all over the world. The company is specialized in the creation of bespoke fragrances able to translate the brand’s DNA into a custom sensorial experience, which makes customer journeys unique and unforgettable. Thanks to a careful study of the brand and its values, Integra Fragrances designs exclusive olfactory notes that become real identities. This expertise, combined with an avant-garde scenting technology, an exceptional level of service, and decades of experience in the retail and HVAC design, allows Integra Fragrances to perfume brands and events with over remotely controlled devices installed I do:Develop partnerships with hotel chains and cruise groups.Define customized scent marketing strategies to enhance brand identity.Manage end-to-end projects: from creative concept to operational rollout.Support marketing & guest experience with innovative solutions (ambient scenting, amenities, gift boxes, scented materials, retail experience).