Giulio Michiara
Eu Development Key Account Manager - Travel Retail, Department Stores & New Business @VERALAB
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WORK HISTORY
Eu Development Key Account Manager - Travel Retail, Department Stores & New Business @VERALAB
Milan, IT
Reporting to CEO, I am responsible for driving BRAND GROWTH, building strategic partnerships, and expanding our market presence across Travel Retail, Department Stores, and New Business channels in Europe and beyond. My role focuses on go-to-market strategy, commercial development, brand positioning, team leadership, and the execution of scalable growth plans.PROFESSIONAL ACHIEVEMENTS- Opened Spanish Market;Exclusive partnerships with El Corte Ingles;Coordinating the full 360° strategy for brand positioning in Spain and go to market launch plan, 25 doors negotiated, directly leading a team of 11 Veralab ambassadors - Managing #1 Italian department store;Overseeing La Rinascente commercial partnership & development plan. 8 Corners among Italy, directly leading a team of 7 ambassadors- Opened Travel Retail Market;Partnered with Lagardère & Avolta to develop and oversee strategic airport locations.6 pos opened in 1st year, supervising a dynamic team of 3 ambassadors dedicated to Veralab- Opened Cruises Market; Serving 2 International COSTA Cruises, supervising a dynamic team of 2 ambassadors dedicated to Veralab. Implementation of one shop-in-shop and one perfumery integration- Opened Swiss Market; Tested 6 shop-in-shops inside GLOBUS department stored, 1st Veralab touchpoints abroadVERALAB 2024 KEY FIGURES;74M€ turnover1 Country, ITA#1 Online Skincare brand doors -> Skin Leader in National Chains 5 Monobrand stores -> Milano, Roma, Naples
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor Double Degree Selective program in International Management
NEOMA Business School
CESEM, Bachelor Double Degree Selective Program in International Management
NEOMA Business School
Master of Science - MS, Msc Business Development and Key Account Management
Università Bocconi
MOOC, Management of Fashion and Luxury Companies
ABOUT GIULIO MICHIARA
Quadrilingual, creative, enthusiastic and goal-oriented professional with more than 5yrs of experiences in Marketing & Sales department of Luxury leaders companies in multiple sectors. As a Brand Manager, I have devised strategic marketing plans for product launches and o+o activations, to create brand awareness and drive sales. Fostering strong project management and teamwork skills along with a proactive and tenacious attitude thanks to the many years dedicated to team sports and volunteering. Please feel free to contact me for any questions on my previous experience or for some great Italian cooking tips!
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