Giulia Vetromile
Customer Experience Factory Manager @Leone 1857
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WORK HISTORY
Customer Experience Factory Manager @Leone 1857
Turin, IT
Development of an experiential journey for the new factory, including the identification of key brand communication messages, product history, and description of the production chain- Definition and creation of the Profit and Loss Statement (P&L) for the new factory, management and reporting of the allocated budget- Coordinating all agencies involved in the construction of the Factory of Happiness, while overseeing key messages, timelines, and ensuring adherence to the budget- Manage both local and international communications by working closely with PR agencies- Create, develop and implement a fully integrated Sales & Marketing strategy- Organization and planning of the annual events calendar (starting from 2025)- Identification of potential commercial partners for sponsorship and co-marketing activities- Management of sponsorship and co-marketing projects (contact management, project development, material distribution)- Organization and management of guided tours of the facility (starting from 2025)- Management of sponsorship and co-marketing projects (contact management, project development, material distribution)- Management and coordination of promotional activities for the \"Factory of Happiness\" in various contexts such as events, fairs, and event collaborations (contact management, activity ideation, management and shipment of promotional material, archival of photographic material, press review)- Approval of the main message contents to be transmitted to consumers/visitors to increase their level of loyalty, by the Marketing Director/CEO/Ownership- Construction of the Leone historical archive and managing, updating, and monitoring the Leone Archive to ensure all materials are easily accessible and readable.
EDUCATION
24ORE Business School
Marketing & Communication Management
Università Cattolica del Sacro Cuore
II Level Master Degree in Management of cultural Heritage
UNESCO
Training
Università degli Studi di Torino
Master's degree, in History of archeological and historical heritage
Università degli Studi di Torino
Laurea triennale, Scienze dei beni culturali
Society "Le Orme dell'Uomo"
Certification, Rock engravings
ABOUT GIULIA VETROMILE
9+ years of experience in Communication and Sales & Marketing. I have gained professional…
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