Giulia Parati
Manager Content Marketing, Emea @Marriott International
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WORK HISTORY
Manager Content Marketing, Emea @Marriott International
Pre-production, production and distribution of 70+ destination videos across EMEA, working with an extensive network of local video crews - Launch of Marriott Bonvoy Traveler EMEA and development of in-language editorial content - Content development for Marriott EMEA Destination Portal - Curation of Marriott Bonvoy EMEA in-room tv playlist - Management of EMEA video and photo DAM - Development of Influencer Marketing Framework for above-property and on-property marketers - Guidance on social media initiatives across regions. Social media monitoring and reporting - Partnerships and Portfolio Campaigns support through Content Marketing initiatives - Definition of Content Marketing Strategy for Marriott Int. EMEA
EDUCATION
Università Bocconi
Master of Science - MS, Economics and Management in Arts, Culture, Media and Entertainment
Università Bocconi
Bachelor’s Degree, Economia per Arte, Cultura e Comunicazione
Liceo Classico A. Racchetti, Crema
High School
Aston University
Exchange Program
SKILLS
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