Giuliano Barella
Head of Sales Emea @De Nora
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WORK HISTORY
Head of Sales Emea @De Nora
Milan, IT
Leading the EMEA sales organization for on-site chlorine generation technologies, driving sustainable growth and market expansion across municipal, industrial, and commercial sectors.What I Do:Strategic Growth: Define and execute EMEA-wide sales strategies to increase market share in water treatment plants, industrial water solutions, and wastewater management.Business Development: Identify new opportunities in desalination, water reuse, and environmental engineering projects.Sales Leadership: Manage and mentor a high-performing regional sales team across multiple countries.Client Partnerships: Build strong relationships with key accounts, EPC contractors, and government entities.Cross-Functional Collaboration: Work closely with engineering, operations, and marketing teams to deliver tailored solutions.Market Intelligence: Monitor trends in sustainability, regulatory compliance, and innovative water technologies.Core Expertise:Water Treatment Plants | Industrial Water Solutions | SustainabilityStrategic Sales Leadership | Team Development | Market ExpansionNegotiation | Key Account Management | Multi-Country Operations
EDUCATION
Universitat Politècnica de Catalunya
Chemical Engineering
Politecnico di Milano
Engineer, Chemical Engineering
SKILLS
ABOUT GIULIANO BARELLA
Sales Manager with 18 years of working experience and a proven record of achievements in the water treatment sector worldwide Skills and expertise - Liaison with PSU’s & IOC’s, EPCs, Engineering Companies - Team management- Technical knowledge of water treatment processes- Management of a network of Area Managers and distributors- Technical proposal definition- Price strategies definition- Definition of short term and long term business plans- Contractual conditions definition- Marketing strategies definition
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