Giulia Giacometti

WORK HISTORY

EDUCATION

SKILLS

ABOUT GIULIA GIACOMETTI

Marketing and Growth Executive with 15+ years guiding multi-country organisations through brand, digital and customer transformation. My experience spans marketing strategy, operating model design, demand generation, brand consolidation and CRM performance, always with a focus on clarity, structure and measurable impact across teams and markets.Over the years I have led regional organisations, integrated acquired companies, harmonised brand architectures and uplifted digital and performance maturity across diverse environments. I enjoy building teams, designing processes that scale and helping organisations navigate complexity with both discipline and empathy.I am currently expanding my skills in Strategic Coaching to enhance how individuals and organisations reach their objectives with greater structure, focus and effectiveness. I also teach marketing in executive and postgraduate programs, sharing experience with emerging talent, a reciprocal process that continuously strengthens my own perspective.Focus areas:• Marketing & Growth Strategy• Operating Model Design & Transformation• Post-acquisition Integration• Brand Architecture & Portfolio Evolution• Digital Performance & CRM Maturity• Leadership Development & Capability Building• Strategic Coaching for individuals and teams• Executive & Postgraduate Teaching in MarketingHow I work:• Bringing clarity and structure to complex environments• Aligning teams and functions around shared goals• Translating strategy into actionable, scalable processes• Supporting people in achieving goals with focus and efficiency