Giulia Ferrucci
Corporate Communications Specialist @Kellogg Company
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WORK HISTORY
Corporate Communications Specialist @Kellogg Company
PR, Media Relations & Public Affairs• Responsible for the market Communication on a stretch assignment.• Leading corporate and brand PR strategies to strengthen Kellogg Company\'s reputation in the Italian market through impactful storytelling.• Building strong media relationships to promote Kellogg’s values and mission through strategic PR initiatives, both tradional and digital.• Managing press conferences, institutional events, consumer events, and interviews, including briefing leaderhship and drafting media Q & As, statements, and press materials.• Handling issues & crisis communications and risk mitigation strategies, providing strategic counsel to support business & senior stakeholders year-round.• Overseeing budgets for corporate communication and public affairs activities while coordinating multiple workstreams and agency teams.• Expanding the business ESG initiatives focusing on environmental sustainability, social impact, and community engagement & crafting compelling sustainability stories.Internal Communications & Events• Leading internal communication strategies and employee engagement initiatives to drive collaboration, enhance culture, and optimize employee experience.• Leading and organizing high-impact internal events, including 4 hybrid town halls, a large-scale face-to-face convention during the year, ensuring seamless planning and delivery.• Collaborating with HR leadership to define employer branding strategies, positioning Kellogg as a leading employer of choice within the market and enhancing talent acquisition and retention.• Leading Employee Resource Group (ERGs) initiatives to champion equity, diversity, and inclusion, driving measurable progress on corporate ED & I goals and fostering an inclusive workplace culture.
EDUCATION
USI Università della Svizzera italiana
Master of Science - MS, Communication and Economics, Major in Corporate Communication
Università Cattolica del Sacro Cuore
Bachelor's degree, Foreign Languages for Business Management
ABOUT GIULIA FERRUCCI
A bright and proactive Communications Professional with +5 years of experience. In my current role at Kellogg Company (now Kellanova), I support the organisation having a positive impact through areas of sustainability, social purpose, and people wellbeing, in a way that drive and protects corporate reputation by leveraging impactful PR, strategic Media Relations, and Public Affairs strategies.Currently embracing broader responsibilities, I am an instinctive decision-maker, always championing authenticity and full transparency in my communication approach, fostering genuine and positive stakeholder relationships. This commitment extends internally, where I lead the employee voluntary resource group, shaping and enriching the company\'s ED & I agenda, fostering an environment where everyone feels empowered to bring their unique and best selves.My background includes developing and implementing PR & Internal Comms strategies in diverse multinational B2C and B2B contexts, as Nestlé Water and Prysmian Group. I consider myself a global citizen: I’ve have been studying and working across 3 different countries and fluently speak 4 languages.
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