Giulia Corrada

Brand Communication Manager @adidas

Milan, IT

Leading brand communications for adidas Running and Motorsport (Mercedes-AMG F1), with a focus on building brand heat, driving consumer engagement, and supporting business growth through integrated campaigns.Development and execution of activation plans that bring global strategy to life locally—across media, PR, digital, social, and events—ensuring consistency, relevance, and impact. Collaborating with global and local teams, shaping meaningful consumer experiences, from key race moments to major running events, aligning with both sport culture and performance innovation.My role includes managing strategic partnerships, optimizing the media mix, and continuously tracking performance through KPIs to maximize ROI and brand visibility. Passionate about creating brand moments that connect emotionally with consumers, both online and offline.

Università degli Studi di Torino

Laurea magistrale