Giulia Billi

WORK HISTORY

EDUCATION

SKILLS

ABOUT GIULIA BILLI

I am a well-rounded marketing professional thanks to the broad experience gained across a range of consumer, services and industrial markets in both client and agency side, from integrated communications to sales and e-commerce, to in particular market and consumer insight, where I bring a knowledge and appreciation of both quantitative and qualitative research methods. I advised Fortune 500 companies, SMEs and trade organizations delivering actionable management summaries to senior executives and board members looking at a variety of core marketing areas: from communications and promotional strategies to business development and marketing to brand positioning and product evaluation and extension.Common thread in my professional career is an inquisitive, open-minded approach, an ability to quickly understand and act upon companies’ key strategic issues and opportunities and a knack for team work and team management. I am passionate about understanding global cultures and contributing to the development and implementation of comprehensive marketing strategies. My international work and life experience and work with companies from all over the world give me a wide perspective on consumers and markets. Personal strengths include analytical acumen; a talent for distilling complex research information into strategic insight and a blend of commercial awareness and creativity.Specialties: International business strategy and planning; Market and Consumer Insight; Brand strategy; Marketing Communications; Consumer research; Consumers global macro trends; New product development; Market segmentation; Opportunity evaluation; Cross-country market assessments; Market entry strategy; Operation and Marketing Best Practices;Competitive analysis and positioning; Business Development support; Team management; Project Management; FMCG; Luxury goods