Giulia Rindone
Team Lead Brand Experience @Wellster Healthtech Group
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WORK HISTORY
Team Lead Brand Experience @Wellster Healthtech Group
Munich, DE
Leadership- Team Lead of a multidisciplinary team of 8 (designers, content writers, web developers), fostering a high-performance, growth-driven culture- Drive strategic capacity planning and resource allocation (sprints, forecasting, yearly capacity modeling) to scale team output in line with evolving business priorities- Own and manage the creative production budget for external agencies, tools, and suppliers, ensuring cost-efficient and scalable output- Streamline operational processes across teams to accelerate time-to-market, strengthen execution quality, and ensure scalable delivery for high-growth initiatives.Product & Customer Insights- Establish a Usability Lab to capture patient insights through structured research, translating complex digital health product features into intuitive functionality, improved UX, and clear product messaging- Partner closely with Product, Brand, and Performance Marketing teams to translate patient needs and product roadmap priorities into product positioning, value propositions, and feature messaging.Marketing Communications & Campaigns- Define patient-centric communication strategies based on deep emotional and functional insights to ensure strong resonance and clear differentiation from competitors- Support go-to-market execution for product features and growth initiatives, developing messaging and marketing assets across PR, website, CRM, Paid Social, and digital channels- Lead major campaign initiatives (Brand Awareness campaigns and Black Friday sales activations) while specialist teams execute.
EDUCATION
Università degli Studi di Milano-Bicocca
Bachelor's degree, Communication and Psychology
Henley Business School
Master of Science (MSc), Marketing/Marketing Management, General
Dialoge Sprachinstitut, Lindau (Germany)
German course, German Studies
SKILLS
ABOUT GIULIA RINDONE
Marketing leader with 9 years of experience launching and scaling digital platforms through data-driven go-to-market strategies, customer insights, and cross-functional collaboration. Proven track record translating complex product capabilities into clear value propositions, compelling messaging, and high-impact marketing campaigns that drive acquisition, engagement, and retention. Experienced partnering with Product, Sales, and Marketing teams to bring new features and solutions to market and deliver measurable business growth.
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