Giulia di Felice de Souza
Digital Product Marketing Analyst @JLR
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WORK HISTORY
Digital Product Marketing Analyst @JLR
EDUCATION
Universidade Estadual de Campinas
Chemical Engineering
Centro Universitário do Instituto Mauá de Tecnologia
Postgraduate Degree, Industry 4.0
Centro Universitário do Instituto Mauá de Tecnologia
Postgraduate Degree, Packaging Engineering: Innovation
ABOUT GIULIA DI FELICE DE SOUZA
Commercial Services Product Owner specialising in connected services (navigation, entertainment, connectivity) for the automotive sector. I deliver product strategy, lifecycle management and go‑to‑market propositions that improve customer experience, retention and revenue through launches and in‑life optimisation. I translate customer insight into pricing, business cases and renewal journeys, aligning Engineering, Digital, Legal, CX and Brand teams to achieve measurable commercial outcomes, with strengths in customer journey mapping, pricing analysis and GenAI-enabled product discovery.
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