Giulia Brocchetta

Visual Retail Ray-ban @Luxottica

Milan, IT

Project management and planning Front Door & In-Store visibilities (seasonal communication based on Retail & Brand calendar) in Ray-Ban Stores at Global level • For 4 months I’ve also supported Oakley Brand for Front Door & In-Store visibilities. • Planning, together with the Brand & DTC team, special/ad hoc projects & secondary visibilities in our Ray-Ban stores, globally• Responsible for Ray-Ban in-store communication visibility (both for mono-brand & multi-brand); closely working with local Marketing and VM as well as corporate BM teams• Sharing guidelines, at global level, to support the implementation of new front door execution/in store new campaigns update• Weekly updates with each market in terms of Marketing guidelines updates• Following and supporting Ray-Ban new stores opening around the world• Responsible of the Brand budget for the in-store communication part; use of SAP system to processmaterial order

Istituto Marangoni

Master, Fashion and Luxury Brand Management

Università Cattolica del Sacro Cuore

Economics and Management, Business Administration and Management, General