Giulia Bonsignore
Senior Brand Manager @Pernod Ricard
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WORK HISTORY
Senior Brand Manager @Pernod Ricard
Milan, IT
Definition and implementation of category strategy and brand plans for the Gin range (Malfy and Beefeater), Vodka range (Absolut and Wyborowa) and for the Whisky range (Jameson, Chivas, Ballantines’ and The Glenlivet) across all touchpoints: media, digital, PR & influencers, e-commerce, consumers activations & events, creative collaboration & strategic innovation.E.g: strategy definition and implementation of Malfy Missoni collabo & event / Malfy Moment, planning design and development of Seletti X Absolut collabo - NFT collection / Mix with Pride – Absolut Gay Pride activation- Full P&L management and monitoring: A&P investment optimization, sell in/sell out trends, Net Sales and Marginality critical analysis- Team Management: lead and develop a team of brand specialists and assistants
EDUCATION
Università Bocconi
Bachelor's degree, Business Administration and Management, General
Nova School of Business and Economics
Erasmus Program, Marketing/Marketing Management, General
Copenhagen Business School
Master of Science (M.Sc.), International Marketing Management, Marketing
London Business School
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
Istituto Europeo di Design
Digital and Content Marketing Advanced Training Course
Universidad Carlos III de Madrid
Free Mover Program, Business Administration and Management, General
SKILLS
ABOUT GIULIA BONSIGNORE
Marketing leader with 10+ years of experience in international companies across beauty, pharma, and premium spirits. Combines strategic vision with hands-on execution, with a proven track record in brand portfolio management, innovation, and team leadership. Full P&L accountability and expertise in driving business growth through impactful brand strategies, successful product launches, and consumer engagement. Passionate about building purposeful brands that deliver measurable business impact.
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