Gitte-Lena Andersen
the Andersen Agency @The ANDERSEN Agency
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WORK HISTORY
the Andersen Agency @The ANDERSEN Agency
Seattle, WA, US
The ANDERSEN Agency is a woman-owned consulting firm dedicated to helping our clients design, build, and execute business and marketing programs.With decades of combined consulting experience, we know how to make an impact and help our clients succeed. We are experts at designing successful marketing programs, managing critical business projects, building beautiful marketing data visualizations, creating engaging social media marketing campaigns, and so much more.Our business model is simple: focus on partnerships, not profits. To our consultants this means low margins and better pay. To our clients it means fair pricing and outstanding talent.
EDUCATION
University of Washington
Certificate Program, Human Resource Management
University of Washington
Certificate Program, Project Management
Copenhagen Business School
M.Sc., International Marketing and Management
Copenhagen Business School
B.Sc, Economics and Business Administration
SKILLS
ABOUT GITTE-LENA ANDERSEN
Sr. Marketing Program Manager with 20+ years of global software industry experience in marketing and sales. Depth of experience in highly dynamic work environments, managing all stages of marketing campaigns and programs in support of business goals. Areas of expertise include:• Marketing Program Design & Execution • Audience & Community Management• Marketing Data Modelling and Visualization • Cross-Functional Project Management• Demand Generation • Marketing Communications & Collateral• Event & Competition MarketingStrengths• Relationship building and teamwork - Effective influencer able to build trusted relationships with both internal peers and external partner/customer audiences, securing the critical buy-in needed to land cross-functional projects. • Creativity and innovation - Passionate about combating \"status quo\" thinking, resuscitating underperforming marketing programs, and finding innovative ways to increase engagement with audience groups.• Critical thinking and problem solving – Focused on efficiently identifying, evaluating, and solving issues using logic reasoning and best practices.
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