Gitte-Lena Andersen

About Gitte-Lena Andersen

Sr. Marketing Program Manager with 20+ years of global software industry experience in marketing and sales. Depth of experience in highly dynamic work environments, managing all stages of marketing campaigns and programs in support of business goals. Areas of expertise include:• Marketing Program Design & Execution • Audience & Community Management• Marketing Data Modelling and Visualization • Cross-Functional Project Management• Demand Generation • Marketing Communications & Collateral• Event & Competition MarketingStrengths• Relationship building and teamwork - Effective influencer able to build trusted relationships with both internal peers and external partner/customer audiences, securing the critical buy-in needed to land cross-functional projects. • Creativity and innovation - Passionate about combating \"status quo\" thinking, resuscitating underperforming marketing programs, and finding innovative ways to increase engagement with audience groups.• Critical thinking and problem solving – Focused on efficiently identifying, evaluating, and solving issues using logic reasoning and best practices.

Experience

1. the Andersen Agency

   The ANDERSEN Agency

   Jul 2021 — Present · Seattle, WA, US

   The ANDERSEN Agency is a woman-owned consulting firm dedicated to helping our clients design, build, and execute business and marketing programs.With decades of combined consulting experience, we know how to make an impact and help our clients succeed. We are experts at designing successful marketing programs, managing critical business projects, building beautiful marketing data visualizations, creating engaging social media marketing campaigns, and so much more.Our business model is simple: focus on partnerships, not profits. To our consultants this means low margins and better pay. To our clients it means fair pricing and outstanding talent.

Education

• University of Washington

  Certificate Program, Human Resource Management

  2007 — 2008

• University of Washington

  Certificate Program, Project Management

  2008 — 2009

• Copenhagen Business School

  M.Sc., International Marketing and Management

  1993 — 1996

• Copenhagen Business School

  B.Sc, Economics and Business Administration

  1990 — 1993

Skills

• Management
• Solution Selling
• Recruiting
• Pre-Sales
• Business Development
• Account Management
• Cloud Computing
• Change Management
• Business Analysis
• Microsoft Dynamics
• Business Alliances
• Human Resources
• Negotiation
• Cross-Functional Team Leadership
• Marketing Strategy
• Consulting
• Erp
• Product Management
• Social Media
• Business Strategy
• Product Marketing
• Strategic Partnerships
• Software Project Management
• Crm
• Microsoft Crm
• Project Management
• Sales
• Program Management
• Go-to-Market Strategy
• Professional Services
• Lead Generation
• Vendor Management
• Start-Ups
• Channel Partners
• B2b
• Outsourcing
• Enterprise Software
• Sales Management
• Marketing
• Management Consulting