Alexa Gitler
Demand Generation Manager | Product Marketing | Sales Enablement
- Role
- Marketing Manager at Association for Talent Development (ATD)
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Alexa Gitler
My focus is on constructing and executing marketing campaigns that drive demand, lead capture, and sales pipeline acceleration. With a background as Demand Generation Team Lead, I\'ve developed a keen understanding of how to leverage digital marketing channels—SEO, SEM, PPC, and social media—to hit and surpass KPIs, culminating in significant revenue growth.At the core of my approach is a data-driven methodology, informed by the latest trends in sales and marketing performance. By creating impactful nurture programs and implementing strategies based on meticulous analysis, I have improved conversion rates and expanded market presence. By partnering with cross-functional teams, it allows me to push the envelope in integrated digital marketing, optimizing campaigns to generate robust pipeline revenue.
Experience
Marketing Manager
Association for Talent Development (ATD)
May 2025 — Present
Education
Miami University
Bachelor of Arts (B.A.), Mass Communication/Media Studies
2008 — 2012
Skills
- Press Releases
- Digital Media
- Public Relations
- Journalism
- Editing
- Event Planning
- Audacity
- Strategic Communications
- Political Campaigns
- Politics
- Video Editing
- Social Networking
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media
- News Writing
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