Gitanjali Shukla
Data Analytics Professional | I Unpack Insights & Help Drive Data Driven Business Strategy
- Role
- Data Scientist at Inman
- Location
- Hayward, CA, US
- LinkedIn followers
- 500 followers
About Gitanjali Shukla
Skilled professional with statistical, data analysis, and business intelligence skills bundled with strong business acumen and operational understanding. • Experienced in data/statistical analysis, statistical modeling, program and project management and has spent reasonable time in sectors from education and environment & sustainability to hospitality & tourism and financial sector. • certified Scrum Master with Masters in Statistics + Post Graduation in Business Management/Administration + Bachelors in Commerce • Specialties: Product Design & Development, Predictive Modeling/Analysis, Machine Learning, Data Mining, Statistical/Data analysis, Regression analysis, Analysis of Variance (ANOVA), Project planning, management, and implementation • Tools: Statistical programming: Python, R, SAS, Minitab Business Intelligence: Tableau, Holistics, QlikView, QlikSense, Geckoboard, Google Data Studio/Looker Studio, Excel, Google Sheets Programming languages and databases: SQL Operating systems: MS Windows, DOS Others: MS- Excel, MS-Word, MS-PowerPoint
Experience
Data Scientist
Jul 2015 — Present
Single-handedly supported business\'s analytical needs while working with engineers to have a centralized data warehouse in place as a single source of truth- Kept the business data-informed in its subscription launch journey and helped drive business strategies that grew the business revenue 300% within an year of its launch- Built data models to forecast business growth under different scenarios that shaped customer acquisition strategy and resulted in a 30% acquisition growth and 20% churn reduction- Analyze user behavior and engagement and flag at-risk user behavior to assist churn mitigation initiatives- Build user persona that helps targeting and segmentation initiatives- Kept the business data informed while also providing foresight when business was at a very important juncture of audience and revenue growth while also going through subscription platform migration.
Education
National High School, Kolkata
High School, Commerce
2000 — 2004
University of Calcutta
Bachelor of Commerce (Accountancy & Finance Hons.), Business/Commerce, Honors
2004 — 2007
California State University - East Bay
Master of Science (M.S.), Statistics
2013 — 2015
Vignana Jyothi Institute of Management, Hyderabad
Master of Business Administration (MBA), Business Management; Finance & HR
2008 — 2010
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