Gitanjali Mazumdar
Executive Director, Applied AI, JPMorgan Chase & Co.
- Role
- Executive Director - Applied Ai at JPMorganChase
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gitanjali Mazumdar
A seasoned professional with 15 years of comprehensive experience in the banking and consulting sectors, specializing in strategic marketing solutions employing AI/ML methodologies across diverse industries including Banking, Retail, Telecom, Hospitality, Computing, Employment, Utility, Oil & Gas, and Specialty Retail. Proficient in harnessing data-driven insights to optimize marketing campaign effectiveness, drive business growth, and elevate customer engagement. Skilled in market promotion strategy, sales strategy, ROI/MROI improvement, cost reduction, spend optimization, enhanced campaign effectiveness through higher customer acquisition, engagement, and retention.Technically adept, I have extensive experience in various modelling techniques such as Structural Equation Modelling, Predictive Modelling, Market Mix Modelling, State Space Modelling, Causal Modelling, Time Series Forecasting, Clustering, Factor Analysis, Multiple Linear Regression, Market Basket Analysis/Association Mining, Logistic Regression, Decision Tree, Machine Learning, Deep Learning, and NLP. Furthermore, I possess strong business development acumen, having spearheaded pitch preparation and conducted client presentations.
Experience
Executive Director - Applied Ai
Feb 2023 — Present · Bengaluru, IN
Leading AI-driven marketing analytics for Consumer & Community Banking across Credit Cards, Consumer Banking, and Business Banking. Driving acquisition, engagement, retention, revenue growth, and marketing ROI optimization through predictive modeling and GenAI-enabled operational improvements under strong governance.
Education
Indian Statistical Institute, Kolkata
M.Sc, Quantitative Economics
2009 — 2011
St. Xavier's College
B.Sc (Honours), Economics
2006 — 2009
Skills
- Data Analysis
- C
- Statistics
- Econometrics
- Sas Programming
- Forecasting
- Business Analysis
- Predictive Modeling
- Business Analytics
- Sas
- Economics
- Machine Learning
- Analytics
- Tableau
- Statistical Modeling
- Time Series Analysis
- Macroeconomics
- Market Research
- Business Intelligence
- Quantitative Analytics
- Analysis
- Predictive Analytics
- R
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