Giselle Umland

About Giselle Umland

Self-directed, data-driven marketing and event professional with nearly two decades of experience in leading both the strategy and execution of global Brand events (first and third-party) that support overall marketing/sales strategies and pipeline goals — including managing a multi-million-dollar budget, setting and measuring KPIs, operational excellence, post-event reporting and overseeing a team of internal stakeholders and outsourced agency resources.Proven track record of crafting compelling customer experiences, at digital and in-person events, focused on both technical and business audiences. Expertise in crystalizing abstract ideas involving multiple stakeholders/teams/functions, and provide strategic direction delivering on business outcomes that includes a clear vision for a portfolio, calendar, and team structure to drive increased ROI.Specialties: Event Strategy Brand Recognition • Lead Generation• Content Development • Cross-Functional TeamsProgram Management Process Improvement • Budget Administration • Financial Analysis • Success MetricsCustomer Experience Registration • Travel & Lodging • Entertainment • Hospitality • Creative DesignInternational Events English & Portuguese • Inclusion & Diversity • Inter-Cultural Relations Event Operations Logistics Planning • Event Staffing • On-Site Operations • Set-up • Audio-VisualVendor Relations Venue Sourcing • Contract Negotiation • Food & Beverage Planning • Cost Reduction

Experience

1. Corporate Events

   Stripe

   Sep 2023 — Present

Education

• City College of San Francisco

  ESL and Small Business Administration

• Universidade Anhembi Morumbi

  Bachelor's degree, Tourism and Travel Services Management

• San Francisco State University

  Professional Development Certificates, Meeting and Event Planning

Skills

• Business Strategy
• Destination Events
• Logistics Management
• International Event Management
• Event Planning
• E-Commerce
• Social Media Marketing
• Organization & Prioritization Skills
• Project Management
• Event Management Software
• Corporate Events
• Strategic Partnerships
• Digital Media
• Post Event Analysis
• Events Organisation
• Events Coordination
• New Media
• Start-Ups
• Large Scale Events
• New Business Development
• Event Management
• International Logistics
• Entrepreneurship
• Event Technology
• Product Development
• Product Management
• Marketing
• Team Management
• Operations Management
• Social Media
• Event Producing
• Operational Planning
• Marketing Strategy