Giselle Soriano
Marketing & Commercial Growth Leader | Trade Strategy, Brand & Marketplace Ecosystems | Driving Scalable Revenue Impact
- Role
- Trade Marketing Manager Restaurants Vertical at Rappi
- Location
- Belmont, NC, US
- LinkedIn followers
- 500 followers
About Giselle Soriano
I build growth at the intersection of brand, trade, and digital ecosystems.With 15+ years of experience across global luxury brands and high-growth marketplace platforms, I specialize in translating strategy into measurable commercial impact. My background spans managing $80M+ luxury fragrance portfolios to driving sustained double-digit growth across national restaurant brands within a leading delivery super app.Currently, I lead Trade Marketing for major QSR partners including McDonald’s, KFC, Pizza Hut, Starbucks, and others, delivering ~40% average sales growth through structured promotional planning, data-driven optimization, and cross-functional orchestration across Paid Media, CRM, and Merchandising.I also spearhead strategic collaboration with Amazon to scale Rappi’s embedded storefront, integrating Prime member benefits and joint performance marketing initiatives to accelerate acquisition and conversion within a marketplace ecosystem.I am passionate about building scalable growth models that align brand equity with commercial performance.
Experience
Trade Marketing Manager Restaurants Vertical
Jul 2025 — Present · MX
I lead Trade Marketing strategy for Rappi’s Restaurants vertical, partnering with national QSR and coffee brands including McDonald\'s, Little Caesar\'s, KFC, Pizza Hut, Burger King, Domino\'s Pizza, Starbucks, Subway, and Carl\'s Jr. I own the commercial calendar, aligning promotional strategy with key consumption occasions such as breakfast, lunch, dinner, and late night. Through structured weekly exclusive campaigns, cross-functional execution with Paid Media, CRM, and Merchandising, and disciplined performance reviews, we have delivered ~40% average sales growth across top partner brands in recent months. I also spearhead Rappi’s embedded storefront partnership with Amazon, leading account-linking initiatives, Prime benefit integration, and joint Paid Media and CRM strategies to accelerate new user acquisition, purchase frequency, and conversion within the marketplace ecosystem.
Education
IEST Anáhuac
Bachelor's degree, Marketing
2003 — 2008
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