Giselle Steiner
Paid Social Executive @NBCUniversal
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WORK HISTORY
Paid Social Executive @NBCUniversal
London, GB
Managed and optimised multi-platform paid social campaigns across 45 international markets, driving subscriber acquisition and reduced CPAs- Owned budget pacing and spend across £250k+ monthly budgets, ensuring accuracy and compliance with campaign caps- Delivered proactive performance and competitor insights through weekly and campaign-led reporting- Led creative and copy briefings aligned with platform best practices, contributing to uplifts in CTR and engagement.
EDUCATION
University of Toronto
Bachelor of Arts - BA, Archaeology
University of Toronto
Varsity Athlete , Swimming
ABOUT GISELLE STEINER
Paid Media Strategist | Multi-Platform Campaign Specialist | Certified Across Meta, TikTok, Reddit, Pinterest & MoreI\'m a results-driven paid media professional with hands-on experience managing and scaling cross-channel campaigns across Meta, TikTok, LinkedIn, Pinterest, and Reddit. Currently at Open Partners, I action A/B testing frameworks, optimize full-funnel strategies, and leverage data-driven insights to consistently improve ROAS, CTR, and conversion metrics.My certifications include Meta Blueprint (Media Planning Professional), Reddit Ads Fundamentals, Pinterest Media Buyer, and more—backed by a strong foundation in GA4, creative testing, and audience segmentation.In addition to agency work, I launched @bcorpbestie, a sustainability-focused content brand where I manage all paid and organic social growth—translating platform trends into high-engagement content across TikTok, Instagram, Pinterest, and Threads. Key strengths:Full-funnel campaign development (awareness to conversion)Deep platform knowledge (Meta, TikTok, Reddit, LinkedIn)Performance analysis & optimization (GA4, Ads Managers)Creative strategy, A/B testing, remarketing, and funnel scalingIf you\'re looking for someone who can blend data, creativity, and strategic execution—I’d love to connect.
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