Giselle Abramovich

About Giselle Abramovich

Strategic communicator, content strategy leader, and brand storyteller with 20+ years of experience shaping narratives that drive business impact. As Editor-in-Chief and Head of Newsrooms at The Cigna Group, I lead integrated editorial strategies across Cigna Healthcare, Evernorth Health Services, and The Cigna Group, translating complex health care topics into compelling stories that resonate with diverse audiences.My leadership philosophy centers on empowering teams through clarity, creativity, and purpose. I believe in building inclusive, high-performing environments where people feel seen, heard, and inspired to do their best work. I champion cross-functional collaboration, mentor emerging talent, and foster a culture of curiosity and accountability.Previously, I spent nearly a decade at Adobe, where I built and scaled CMO.com and The Adobe Blog into premier destinations for marketing thought leadership. My early career spans roles at Digiday, Mobile Marketer, and DMN, where I honed my editorial voice and developed a deep understanding of digital transformation, media, and consumer behavior.I’m passionate about connecting brand purpose to audience needs. Let’s connect if you’re interested in storytelling that moves people—and business—forward.

Experience

1. Editor in Chief and Head of Newsrooms (the Cigna Group, Evernorth, Cigna Healthcare)

   The Cigna Group

   Nov 2022 — Present

Education

• Pace University

  Bachelor in English, Concentration in writing

  2001 — 2005

Skills

• News Writing
• Blogging
• Creative Writing
• Copy Editing
• Marketing
• Digital Media
• Digital Strategy
• Facebook
• Advertising
• Editing
• Social Networking
• Social Media Marketing
• Storytelling
• Publications
• Publishing
• Content Development
• Social Media
• Newsletters
• New Media
• Mobile Marketing
• Digital Marketing
• Proofreading
• Email Marketing
• Journalism
• Online Advertising
• Content Strategy