Gisella Mercaldi

Global Head of Panel Development @YouGov

Oxford, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jun 2024 — Present

Global Head of Panel Development @YouGov

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Oxfordshire, GB

EDUCATION

2001 — 2004

Università degli Studi di Milano-Bicocca

PhD, Methodological and Applied Statistics

N/A

Oxford Brookes University

Diploma in mentoring and coaching, Education

1995 — 1999

Università Bocconi

4 years degree, Economic and social sciences

SKILLS

Project ManagementStatisticsSasSurvey DesignMarket AnalysisAnalyticsRetailBusiness AnalyticsLoyalty ProgramsAnalysisPredictive AnalyticsPredictive ModelingData AnalysisCustomer AnalysisNielsenSegmentationLogistic RegressionFocus GroupsPrimary ResearchQuestionnaire DesignQualitative ResearchFactor AnalysisConsumer BehaviourFmcgBrand EquityData MiningQuantitative ResearchMarketing ResearchCompetitive IntelligenceShopper MarketingCrmSpssConsumer InsightBrand LoyaltyAdvertising ResearchSqlData ManagementQuantitative AnalyticsData ModelingStatistical Modeling

ABOUT GISELLA MERCALDI

My career spans 20 years in the market research and analytics field,where I have accumulated a rich experience in deliveringtransformation and innovation projects in consumer research sectors (FMCG, Media, Retail, Telco), channels and researchapproaches (panel, traditional surveys, qualitative research, loyalty, andretail data). My strong technical background is accompanied bystrategic thinking, effective communication, and natural leadership. Icreate engaging working environments across cultures both in personand vitually; I am passionate about people\'s growth and development.

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