Gisele Suen
Senior Communications Manager, Measurement and Analytics @TELUS
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WORK HISTORY
Senior Communications Manager, Measurement and Analytics @TELUS
CA
Lead the design and evolution of TELUS’ PR Effectiveness framework, quantifying the impact of proactive and reactive communications on brand reputation and perception. • Build and scale a campaign performance program integrating earned, paid, and owned media KPIs to assess campaign performance and inform strategic decision-making. • Align communications metrics with Stakeholder Perception to showcase the value of PR — driving cross-functional insights for communications, Public Affairre, and brand leadership teams. • Spearheaded an award-winning measurement model recognized across North America and the U.K, with proven success in linking communications outcomes to business results.PR Effectiveness · Stakeholder Insight · Media Monitoring· Campaign Analytics · Executive Reporting · Reputation Strategy · KPI Framework · Earned/Paid/Owned Media
EDUCATION
Stanford University
Global Collaboration Program
The Hong Kong University of Science and Technology
Bachelor’s Degree
SKILLS
ABOUT GISELE SUEN
Lead best-in-class measurement at Canada’s most giving company. Invest in exceptional teams. Prior experience of Investor Relations in Hong Kong
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