Gisele Smith
Associate Director, Beauty & Wellness
- Role
- Associate Director at The Lede Company
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gisele Smith
Experienced PR professional & writer, specializing in fashion, beauty and media. Currently working in the media and advertising space, but previous PR Clients range from heritage beauty brands, like Olay, to D2C darlings, like Billie, Mejuri and Outdoor Voices. Strong relationships with reporters at legacy publications, like Essence, Ad Age and Vogue, as well as digital sites, such as Bustle, Digiday and WhoWhatWear. Specialties include advising on diverse-led campaigns, ideating buzzy “news” moments, as well as leading short and long-term strategic planning.
Experience
Associate Director
Jun 2025 — Present · NY, US
Education
University of Arizona
Senior
2013 — 2017
Skills
- Microsoft Office
- Social Media Marketing
- Public Relations
- Creative Writing
- Project Management
- Management
- Online Journalism
- Leadership
- Fashion
- Powerpoint
- Marketing Communications
- Microsoft Excel
- Time Management
- Blogging
- Microsoft Word
- Research
- Public Speaking
- Social Media
- Customer Service
- Marketing
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