Gisele Smith

Associate Director, Beauty & Wellness

Role
Associate Director at The Lede Company
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Gisele Smith

Experienced PR professional & writer, specializing in fashion, beauty and media. Currently working in the media and advertising space, but previous PR Clients range from heritage beauty brands, like Olay, to D2C darlings, like Billie, Mejuri and Outdoor Voices. Strong relationships with reporters at legacy publications, like Essence, Ad Age and Vogue, as well as digital sites, such as Bustle, Digiday and WhoWhatWear. Specialties include advising on diverse-led campaigns, ideating buzzy “news” moments, as well as leading short and long-term strategic planning.

Experience

  1. Associate Director

    The Lede Company

    Jun 2025 — Present · NY, US

Education

  • University of Arizona

    Senior

    2013 — 2017

Skills

  • Microsoft Office
  • Social Media Marketing
  • Public Relations
  • Creative Writing
  • Project Management
  • Management
  • Online Journalism
  • Leadership
  • Fashion
  • Powerpoint
  • Marketing Communications
  • Microsoft Excel
  • Time Management
  • Blogging
  • Microsoft Word
  • Research
  • Public Speaking
  • Social Media
  • Customer Service
  • Marketing

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Gisele Smith — Associate Director at The Lede Company in Brooklyn, NY, US | Unifers