Gisela Ballard
VP Education & Events @Shiseido
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WORK HISTORY
VP Education & Events @Shiseido
New York, NY, US
Spearheads the design and implementation of US sales training, education and event programs for Shiseido, Clè de Peau Beautè, Hermès Perfume & Beauty & Shiseido fragrance brands (Issey Miyake, Narciso Rodriguez & Tory Burch Beauty). Past brands in the portfolio include Dolce & Gabbana, Laura Mercier & Salvatore Ferragamo.Develops comprehensive interactive curricula for in-person learning, remote learning (virtual, app, video), retailer specific learning courses, and field sales team education. Focuses on consultation to sales conversion, client journey and client development. Custom produces all education materials including lessons on skin physiology, ingredient skincare science, product technology, brand heritage, selling skills, emotional selling skills, consultation skills, product demonstration skills, makeup artistry, facial massage & instruction, hand massage instruction, video production, and CRM strategies. Creates novel, seasonal retail event themes and activations (in-person & virtual) supporting all brands with animated storytelling & POD focus to engage new and retain existing consumers. Oversee budget of $3.5M annually and team of 15 educators, content developers and event executives + independent artistry & event talent hosts.
EDUCATION
Harvard Business School
High Potential Leadership Program
University at Albany
Bachelor of Arts - BA, Psychology
Fashion Institute of Technology
MPS, Cosmetics and Fragrance Marketing & Management
SKILLS
ABOUT GISELA BALLARD
As a strategic and creative executive in the beauty industry, I bring a passion for brand management, storytelling, education, and innovation to my every day. I was selected to lead the newly created Education & Event team at Shiseido Americas, supporting a portfolio of luxury skincare, makeup, and fragrance brands. In this role, I translated brand vision and complex storytelling into impactful education strategies and elevated retail event activations—driving revenue and brand awareness. I led the design and execution of blended learning programs and the first-ever U.S. digital learning platforms for Shiseido and Clé de Peau Beauté aimed at empowering selling teams and improving sales conversion. I also developed recognition and certification programs to elevate in-store brand experiences while improving team expertise, retention, and engagement.What drives me most, is creating meaningful consumer connections. I’ve developed immersive events and seasonal activations that bring brands, products, services, and artistry to life—delivering memorable experiences and unlocking new sales opportunities.As a marketing leader, I defined 360° go-to-market strategies, refined brand positioning, and consistently delivered strong YOY growth, securing top rankings within both brand and product categories.I am deeply committed to building and mentoring high-performing teams and fostering collaboration, creativity, and sustainable success. There’s nothing more rewarding than designing a strategy, seeing it come to life, and learning from its impact in the market.
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