Girraj Maheshwari
Senior Data Scientist @CVS Health
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WORK HISTORY
Senior Data Scientist @CVS Health
Atlanta, GA, US
Created and implemented data-driven initiatives, in addition to introducing process improvements. Conducted experiment design to quantify the effectiveness of marketing campaigns.• Implemented advanced measurement and statistical techniques to evaluate the results of marketing campaigns, reaching 11 million members, resulted in cost savings of $104 million.• Enhanced operational efficiency and speed by devising an all-automated pipeline and python libraries capable of handling multiple complexities, leading to a remarkable process time reduction from 60 days to just 15 days.• Developed propensity model to forecast outreach using member demographics and medical history to determine who would be likely to undergo low-cost surgery in next 6 months, generating a $56M savings.• Executed experimental design and A/B tests to gauge multiple campaigns and channels results, ultimately leading to understanding of the various factors influencing behavior change and campaign ROI.• Created a Python library to analyze and eradicate bias in marketing campaigns that was accidentally included in the targeting algorithm then suggests remedial measures to remove them.• Collaborated with fellow team members and stakeholders to show and suggest ways to find and improve processes through automation, code quality assurance, and the provision of scalable solutions.
EDUCATION
Georgia State University - J. Mack Robinson College of Business
Master of Science - MS, Analytics
Indian Institute of Technology, Bombay
Bachelor of Technology - BTech, Materials Science
SKILLS
ABOUT GIRRAJ MAHESHWARI
I am a Senior Data Scientist at CVS Health, where I leverage analytics to solve real-world problems in the healthcare industry. I have over Nine years of experience in data science, serving clients in insurance, banking, marketing, and legal analytics.I am passionate about finding answers to the most pressing questions and uncovering insights that improve business outcomes and reduce risks. I have worked on projects that involved regression models, statistical tools and methods, neural networks, clustering, and visualization. I have also contributed to the development of innovative solutions for sentiment analysis, document classification, and topic modeling using natural language processing.My expertise lies in machine learning, predictive analytics, Computer Science, and text analytics. I am proficient in analytical tools like SAS, Python, R, Tableau, QlikView, and Spark. My academic background includes a master\'s degree in analytics from Georgia State University and a bachelor\'s degree in materials science from the Indian Institute of Technology, Bombay.At CVS Health, I\'ve led the charge in implementing measurement and statistical techniques to evaluate the impact of marketing campaigns, resulting in multimillion-dollar savings. Additionally, I\'ve developed propensity models to forecast member engagement and campaign ROI, driving substantial cost-efficiency.During my tenure at HD Supply, I played a pivotal role in the development of a digital leads engine utilizing machine learning to identify opportunities and optimize customer commitment. I designed labor capacity forecasting models for distribution centers, enabling efficient resource planning. Furthermore, I utilized text analytics to identify causes of product damage during transit, improving product quality and customer satisfaction.My expertise extends beyond technical proficiency, as I excel in collaborating with cross-functional teams to identify opportunities, provide actionable insights, and contribute to scalable solutions. My analytical and problem-solving capabilities, combined with my communication skills, have enabled me to effectively partner with business leaders to drive strategic decisions based on data-driven insightsI am always eager to learn new skills and methods and to share my knowledge and experience with others. My exciting projects are showcased on https://girrajmaheshwari.wordpress.com/ and https://github.com/GirrajMaheshwari.Let\'s connect and explore possibilities of collaboration and knowledge exchange.
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