Girolamo Sferrazza Papa
CRO Strategist Web Data Analysis a B Testing @Weconvert
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WORK HISTORY
CRO Strategist Web Data Analysis a B Testing @Weconvert
I specialize as a Conversion Rate Optimization Strategist, assisting our clients in optimizing the value of every visitor to their website. Through data-driven strategies and extensive user research, I uncover valuable insights and craft actionable solutions to enhance user experiences, boost conversions, and foster greater customer satisfaction.Utilizing a diverse array of quantitative and qualitative tools including Google Analytics, Looker Studio, MouseFlow, Hotjar, UsabilityHub, Userlytics, Userbrain, Jotform, Klaviyo, and Figma, alongside various methodologies such as heuristic analysis, heatmaps analysis, session recording analysis, funnel analysis, reviews mining, online polls analysis, post-purchase surveys evaluation, user testing setting and analysis, and competition analysis, I pinpoint areas for improvement and devise effective A/B testing proposals that yield positive outcomes.With extensive experience in Conversion Rate Optimization across B2B, B2C, and DTC sectors, I am adept at understanding the unique needs of each client and customizing my approach to align with their specific business objectives.
EDUCATION
CIBERNARIUM Barcelona
Marketing Online Overview and Specific Tools - 30hrs - June/July 2012, Marketing/Marketing Management, General
FOMENT FORMACIÓ Barcelona
Coaching - January/July 2015, Applied Psychology
University of Palermo
Degree Aeronautical Engineering, Aeronautics Science and Technology
National Research Council (CNR)
E-learning expert, E-Learning
Ecole Nationale d'Ingénieurs de Tarbes - ENIT
"Erasmus" study abroad programme of the EU
PIMEC Barcelona
Coaching, Leadership & Negotiation - February/June 2013, Applied Psychology
SKILLS
ABOUT GIROLAMO SFERRAZZA PAPA
I am a highly intuitive person who has solid academic training and practical experience in management, data analysis, and process optimization in multiple sectors. As someone who has worked in an international environment for a good part of my professional life, I enjoy working with and learning from people from different cultural backgrounds. I love tackling complex problems, which I approach with a sharp analytical eye to obtain useful insights that I transform into actionable improvements to enhance the efficiency and effectiveness of processes. Everyone with whom I have worked describe me as a professional with an unwavering work ethic, as well as a warm and collaborative individual who is always empathetic with coworkers.Key skills:Relentless research and analysisProcess optimization Client-centric approachFacilities management and optimizationImpeccable client service and employee relationsAnticipates needs of management/organization
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