Girisha Jayaram

Marketing Analytics | Digital Insights | SQL, Python, Tableau, Adobe Analytics

Role
Marketing Analytics Manager at Coursera
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Girisha Jayaram

My diverse career path has equipped me with a wide range of experiences, from elder care…

Experience

  1. Marketing Analytics Manager

    Coursera

    Mar 2024 — Present · Bengaluru, IN

    Analyze marketing metrics, such as campaign performance, conversion rates, and ROI, to evaluate the effectiveness of our marketing channels and tactics.> Monitor and forecast marketing trends, using a data-driven approach to identify gaps and suggest strategic initiatives.> Utilize Amplitude (Google Analytics/Adobe Analytics) to monitor, analyze and report on web traffic, user behavior and customer journey, and provide actionable recommendations for improving our digital marketing efforts.> Work with Key stake holders and other teams to establish productivity metrics, and measure, analyze, and report performance against them> Contribute to the continuous improvement of our data collection and analysis practices.

Education

  • B. M. S. College of Engineering

    B.E., Industrial Engineering and Management

    2003 — 2007

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Girisha Jayaram — Marketing Analytics Manager at Coursera in Bengaluru, KA, IN | Unifers