Girisha Jayaram
Marketing Analytics | Digital Insights | SQL, Python, Tableau, Adobe Analytics
- Role
- Marketing Analytics Manager at Coursera
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Girisha Jayaram
My diverse career path has equipped me with a wide range of experiences, from elder care…
Experience
Marketing Analytics Manager
Mar 2024 — Present · Bengaluru, IN
Analyze marketing metrics, such as campaign performance, conversion rates, and ROI, to evaluate the effectiveness of our marketing channels and tactics.> Monitor and forecast marketing trends, using a data-driven approach to identify gaps and suggest strategic initiatives.> Utilize Amplitude (Google Analytics/Adobe Analytics) to monitor, analyze and report on web traffic, user behavior and customer journey, and provide actionable recommendations for improving our digital marketing efforts.> Work with Key stake holders and other teams to establish productivity metrics, and measure, analyze, and report performance against them> Contribute to the continuous improvement of our data collection and analysis practices.
Education
B. M. S. College of Engineering
B.E., Industrial Engineering and Management
2003 — 2007
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