Girish Sharma

About Girish Sharma

As a Solution Architect at Petco, I specialize in designing and implementing comprehensive digital analytics and MarTech solutions that drive measurable business outcomes. With over a decade of experience in the industry, I help enterprise businesses unlock the power of data to deliver personalized, data-driven customer experiences across web and mobile platforms.My expertise spans a broad range of technologies, including: Adobe Analytics: Leveraging advanced reporting and insights to understand customer behaviors, optimize digital journeys, and guide strategic decision-making. Adobe Target: Managing complex A/B tests and personalization campaigns to enhance user engagement and conversion rates. Adobe Experience Platform (AEP): Utilizing real-time customer data for audience segmentation and activation, improving marketing and operational efficiency. Adobe Launch: Implementing scalable and efficient tag management solutions to ensure accurate and reliable data collection. Snowflake: Analyzing large-scale data sets to generate actionable insights that support business growth and innovation. Google Tag Manager: Setting up and maintaining comprehensive tagging implementations to capture meaningful data across digital properties. MarTech (Media Pixel Tags): Implementing and optimizing media pixel tags for accurate attribution and enhanced marketing performance.I thrive in environments that value cross-functional collaboration and innovation. My passion lies in solving complex challenges and turning data into actionable insights that inform business strategies and enhance the customer experience.If you’re looking to connect with a seasoned professional in digital analytics and MarTech, let’s connect and explore opportunities to transform data into a powerful asset for your business.

Experience

1. Solutions Architect

   Petco

   Jul 2024 — Present · IN

   With over a decade of experience in digital analytics and MarTech, I am currently a Solution Architect at Petco, where I design and implement data-driven solutions to optimize the customer experience across web and mobile platforms. Key Expertise: Adobe Analytics: I leverage advanced data insights to inform strategic decisions, uncover user behaviors, and enhance overall digital performance. Adobe Target: Skilled in setting up and managing A/B testing and personalization campaigns to drive customer engagement and conversion rates. Adobe Experience Platform (AEP): Experience in utilizing AEP’s capabilities for real-time data collection, segmentation, and activation across channels. Adobe Launch: Proficient in configuring and deploying tracking implementations through Adobe Launch for efficient data collection and tag management. Snowflake: Hands-on experience in integrating and analyzing large-scale data sets to deliver actionable business insights. Google Tag Manager: Expertise in setting up, maintaining, and troubleshooting tags to ensure accurate data collection for analytics and marketing platforms. MarTech (Media Pixel Tags): In-depth knowledge of implementing and managing media pixel tags to support marketing attribution and campaign performance tracking. I thrive in dynamic environments where I can collaborate cross-functionally, solve complex problems, and help drive the digital transformation of customer experiences. Whether it\'s designing robust data architectures or enhancing digital journeys, my goal is to bridge the gap between data and actionable business outcomes

Education

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  BE, Information Technology

  2006 — 2010

• Lokmanya Tilak College of Education, Ujjain

  Senior Secondary, Mathematics and Computer Science

  2005 — 2006

Skills

• Web Analytics
• Ensighten Tag Manager
• A/B Testing
• Google Adwords
• Adobe Discover
• Tealium
• Market Research
• Requirements Gathering
• Java
• Team Leadership
• Software Development
• Multi-Channel Marketing
• Consultancy Services
• Php
• Digital Strategy
• Html
• Web Applications
• Business Requirements
• Adobe Mobile Services
• E-Commerce Consulting
• Mysql
• Web Development
• C++
• Technical Support
• Adobe Marketing Cloud
• Dreamweaver
• Digital Marketing
• Sql
• Agile Methodologies
• Javascript
• Project Team Management
• Technical Project Leadership
• Xml
• Dynamic Tag Manager
• Analytical Skills
• Omniture
• Adobe Target
• Microsoft Sql Server
• Keyword Research
• Team Management