Girish D
Transforming Challenges into Growth | 16+ Yrs in Ops, Program Mgmt & Fintech | Driving Impact at Scale
- Role
- General Manager at Paytm
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Girish D
16+ years’ leadership experience in fintech, UPI growth, digital payments, business operations, and customer experience management.•Proven success in program management, revenue growth, and digital campaign execution at Paytm & PayU.•Expert in Customer Lifecycle Management (CLM), stakeholder engagement, and cross-functional leadership across Product, Tech, CRM, and Analytics.•Led $2.5M+ technology & data migration projects ensuring secure, scalable, and compliant solutions.•Designed and executed engagement strategies delivering $5M+ incremental revenue via high-impact, data-driven campaigns.•Analytics-driven leader skilled in KPI tracking, dashboard creation, operational automation, and performance optimization.•Managed large, distributed teams across India & Philippines for operations, service delivery, and performance monitoring.•Adapt at business transformation, process improvement, and building scalable solutions in high-growth, fast-paced environments.
Experience
General Manager
Aug 2023 — Present · Bengaluru, IN
Leading growth marketing and operations strategy for Paytm, with a strong focus on brand execution, UPI adoption,and customer lifecycle optimization.• Developed and executed integrated campaigns across owned and paid channels—leveraging push, SMS, chat, andin-app assets—to drive user engagement and retention.• Led end-to-end creative execution for promotional journeys, ensuring alignment with Paytm’s brand tone andcampaign objectives.• Collaborated cross-functionally with Product, Tech, CRM, Analytics, and Design teams to plan, execute, andoptimize campaigns based on user segmentation and behavioral insights.• Owned performance metrics across campaigns, including open rates, conversions, UPI activations, and CLM funnelhealth—using data to continuously inform strategy.• Spearheaded UPI growth initiatives through contextual journeys and promotional levers, leading to increasedtransaction volumes and active user base.• Implemented dashboards and reporting tools to monitor key marketing and operational KPIs, enabling real-timeoptimization and stakeholder visibility.• Played a key role in aligning marketing initiatives with overall business goals, translating strategy into actionableplans with measurable impact.
Education
Periyar University
Bachelor of Commerce - BCom
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