Girish Chougule

About Girish Chougule

An organized and creative professional with proven sales skills and a desire to learn, with approx. 7+ years of rich experience in FMCG channel sales. Gained expertise in data analysis, distribution management, eCommerce sales, Modern trade, corporate gifting, and HoReCa sales. Strength in Account Management as a tenacious with a strategic and analytical approach to problem-solving, customer acquisition, and profit goals.

Experience

1. Senior Business Development Officer - Modern Trade - Rest of Maharashtra

   Ferrero

   Sep 2021 — Present

   Spearheading a team of salesman and Merchandisers for driving vibrant brand portfolio like Kinder Joy; Nutella and Ferrero Rocher across National and Regional MODERN TRADE for Rest of Maharashtra.• Managing entire Paid visibility, system-permission, Promotion calendar, cross promotions, Brand blocks/Planograms implementation stock availability & review etc. in all National/Regional accounts.• TOT restructuring in regional chains for Ferrero.• Finalizing Plans like Festive gifting like Diwali/Valentine Day/ Raksha Bandhan.• Monitoring and tracking of stock pipelines along with freshness at warehouse level for completion of account orders.• PHS; BIG DAYS discussions with categories for incremental space; FSU placements and Impactful samplingevents.• Horeca meets in cash n carry and to plan and execute platform for demonstrating superior product quality, knowledge, category awareness – for recruitment and increasing penetration.• Impulse generation through Pillar branding/ Toys demonstrations/ strict Cash tills activations with appropriate POSM.• End to end responsibility – Joint Business Planning, Account P&L, TOT Closures.• Understand retail environment and builds that into counter sales through in store-execution strategy for eg. Driving placement of Nutella in bread section for incremental sell out.• Analyze competitive benchmarking with other brand’s products offerings in terms of features and benefits as well as price point, technically handle and materialize important sales deals.• Systematic tracking of Team through various technical online tools like RECIBO mobile app and in store execution surveys.• Ensuring consistent adherence to sales, marketing, finance payment distribution policies & procedures in dealing with key accounts.• Actively engaged in managing trade credit, supply chain, and compliance business units within Ferrero across the region.

Education

• Dr. Babasaheb Ambedkar Technological University, Lonere, Maharashtra.

  B.Tech, Electronics and tele-communication

  2009 — 2013

• Indira Institute of Management, Pune

  M. B. A, Marketing

  2015 — 2017

Skills

• Research
• Spin Selling
• Powerpoint
• Customer Service
• Problem Solving
• Negotiation
• Microsoft Office